Many small businesses dismiss websites. They say they get no business from theirs.
But their website should be bringing in lots of customers or clients. Here’s why it may not be, and here’s what to do about it.
Websites Need Good Planning and Informative Content.
If your website was done by someone who has web design software but knows little or nothing about marketing, they may not have sat down with you and asked the right questions. They may not have explained that writing ad copy is not part of web design. They may not have even known what was missing. But Google does.
Believe it or not, the purpose of a website is to provide information that customers want about your business. After all, if they found your site on the Internet, they were looking for something: information.
Good Design is Appropriate Design
Far too many businesses have pretty websites that do nothing for their business. Why? It”s not ugly design, ti’s the wrong design, which gives entirely the wrong impression of who they are, what they do and why customers should contact them.
Think of it this way, if you walk in a bookstore, looking for a hard-boiled detective story, will you be likely to pick up one that has a cover that looks like a fluffy romance novel? Of course not. It may be great design, but it’s the wrong design to sell the product. Your website may be almost that bad.
Keep up with Technology to Stay Ahead of Competition
Nowadays almost everyone has a cell phone. Most now have or soon will have a smartphone (iPhone, Android, Blackbettry, etc.). In fact, for many people these days, their cell phone is their only phone, and sometimes their only computer.
That means all websites should have a mobile version and automatically display the right version when anyone visits their site. Why? Because today most people do a web search before making a local purchase, and most of those searches are done on smart phones.
Add to that the success of coupons on smart phones, QR codes on print ads, menus, windows, and signs, and you have technology that can bring in lots of customers if done right—-and lose you lots of customers if neglected or done wrong.
How to Get a Website that Makes You Money
Want a website that makes money instead of just costing money? Do your homework. Take time to write down exactly what your business does, why customers choose you over the competition, what you need prospective customers to know. You may even want to call a few of your best customers, and your lost customers, and ask them.
What do you know about Search Engine Optimization (SEO), making your site visible in searches so people who have never heard of you will find your website on Google, Yahoo or Bing? Nothing? That’s OK. You don’t need to, but your web designer does.
Your designer should set up and provide web analytics, which will tell you exactly how many people come to your site each day, week or month, what they are search for, how they are finding your site, how long they stay, and what they look at while they were there.
You need to hire not just a talented designer, and certainly not a cheap designer. You need an expert web designer with good business experience and a track record of success—for their clients. You’ll find them at TopRankedDesigners.com, and you can learn more and then set up the whole deal on line.