Online shopping has exploded in popularity over the past year, to the chagrin of many high street stores that haven’t established a strong web presence. But for companies whose websites are ready and waiting for the influx of last-minute shoppers this festive season, it’s imperative to be backed up by a reliable hosting company – otherwise your site runs the risk of crashing or going down altogether when the traffic peaks.
The Christmas period is traditionally the most profitable for many businesses, so you need to ensure you’re in a position to take full advantage of it. This means planning ahead to make sure your company’s website and associated services are prepared for the spike in visitor numbers and activities that so often accompany the holiday season.
Choosing a scalable and flexible web hosting company is vital if you want busy periods to go as smoothly as quieter ones, and this is one of many reasons why third-party hosting can be advantageous over operating your own servers in-house. Your web host will know if the Christmas period will bring increased traffic, and with a flexible subscription you’ll be able to benefit from the increased bandwidth and storage space necessary to keep you up and running during these times without having to pay an excessive amount throughout the rest of the year, when traffic will be slower and extra storage would go to waste.
To maximise your potential as an online retailer over the Christmas period, preparations should begin at least a month in advance, as you won’t want your Christmas website launch to be delayed until well into December, when many people are finished looking online for their gifts. By upgrading your web hosting well in advance, you’ll be able to store your seasonal website all ready to go with the click of a button.
There are more benefits to choosing web hosting for your retail site than just cost-effective storage space and speed, however. You’ll also be able to benefit from experienced and fully trained customer service experts at the end of the phone line, who can help you around the clock if any problems arise that could impact on the performance of your website or sales figures.
Your online sales strategy should also go beyond the technicalities of hosting, and could include investing in digital marketing or social media campaigns to boost your website rankings and ensure you’re a top choice for consumers as they start to head online for their Christmas purchases.