Have you ever thought why there isn’t really a great resource of great information about real estate in Spain on social media such as Twitter and Facebook, it’s something that I have been thinking about and to me the simple reason is real estate agents just don’t get it or even worse than that they just can’t share.
With the recently built mini website on the Spanish Hot Properties Facebook page which I really like I thought I would tweet it to our followers and see what type of response I would get from my followers and fellow agents. It will hardly come as a big surprise I felt somewhat deflated by the whole response which made me think as to why the response had been so poor. The answer I am afraid is most successful real estate agents are egotistical and have no conception of how to share which is the whole basis of social networking helping people out and building personal relationships. Sometimes it means recommending sites or links that have nothing to do with your business.
The biggest problems about real estate agents in Spain is that they mistakenly believe that if they give out a link to another real estate source they are taking people away from their business. If they thought about it more deeply they are much more likely to build trust with someone for recommending a resource that they have no vested interest in after all when you tweet or comment on Facebook it’s pretty clear who you are and what your agenda is but most agents just don’t get the concept of helping and sharing and in the meantime promoting their own business as a whole. This is one of the reasons that there isn’t sufficient interaction for useful information on Spanish property on Twitter and social media.
The world is changing for the better and social media is going to play a larger part in people’s lives and those agents who are only interested in being number one on the internet and cannot see the best way to market their company is to interact with others will slowly get passed by. We all want to promote our own business and company and indirectly I am doing this by writing this article hoping that if I strike a chord with someone they will visit my companies site and maybe do business them in the future by helping them with their Guadalmina Baja property enquiry. However sometimes to promote you are in its important to give things away for free and help others in your industry that have useful resources that someone else may like.
Hopefully things will change but the reality is that most people who own real estate companies in Spain don’t understand social networking and its benefits and they will probably not get it for some time to come.
Sundream Estate is the leading online and live Marbella real estate agency specializing in Property for sale in Guadalmina Baja and Property for sale in San Pedro
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