The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies

From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.

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3 comments for “The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

  1. Andrew Davis "TPL Drew"
    August 4, 2012 at 12:49 PM

    Practical Guide with Relevant & Compelling Case Studies I’ve read the other two versions of Real Time Marketing & PR and it’s a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I’ve also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There’s a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled “The Power of Free.” – Read it, it’s worth the price of the book.Finally, David Meerman Scott’s new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You’ll really like his fun new concept of Cyber Graffiti.In short, a book that’s sold over 250,000 copies and set many of the Fortune 1000 company’s social strategies in motion can’t be ignored. You’ll really enjoy the Third Edition – even if you’ve read the first two.If you know what you’re doing in the social space… buy a copy for your executive team. They’ll immediately embrace your activities and start championing your efforts in the new media world.In short, you can’t publish a book called The New Rules of Marketing and PR in an internet age unless it’s updated to still be ‘New.’ David’s done exactly that and it’s worth the read!

  2. C. Chapman "C.C. Chapman"
    August 4, 2012 at 5:50 PM

    An Update WORTH Buying David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn’t just talk about the exciting new world we live in, but he lives in and works in the world as well.Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.Have a boss who still hasn’t embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.

  3. Dharmesh Shah "Founder and CTO, HubSpot"
    August 4, 2012 at 6:10 PM

    A must-read marketing book. Seriously. Disclosure: I’m a huge, huge fan of David Meerman Scott and he is an advisor to my company, HubSpot.This is the marketing book that changed my life.When I first encountered “New Rules”, I was had just gotten into marketing (I’m a technology entrepreneur). My startup was founded on the exact principles and ideas that are in this book.I could not recommend this book more highly. It’s a practical guide to how marketing works *today* and should be required reading for all marketers and small business owners. I’ve seen these ideas applied in thousands of businesses. They work.

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