The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

54 essential ideas to help advertising professionals improve their account management skills and strategy

If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable.

Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketing account executives: a fast-reading, pocket-size, actionable checklist of 58 essential ideas to help client service professionals improve their account management strategy and skills.

Now fully updated and revised, The Art of Client Service is geared to the entire account team — copy writers, art directors, and planners, researchers, media executives, support staff — anyone who works with clients.¬†With brevity, levity, and clarity, Solomon recounts both successes and failures, and uses them to formulate fast-reading, actionable tips, including:

  • Know when to look it up; know when to make it up. (#7)
  • What happens when I screw up? (#51)
  • Respect what it takes to do great creative. (#19)
  • In a high-tech world, be low-tech (#46)
  • Be brief, be bright, be gone. (#31)
  • How to write a letter of proposal (#44)
  • The Zen of PowerPoint. (#45)

You’ll also find new chapters on technology in advertising, the changing role of client service in an increasingly high-tech era, and an updated bibliography of essential reading.

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3 comments for “The Art of Client Service: 58 Things Every Advertising & Marketing Professional Should Know, Revised and Updated Edition

  1. Alana
    February 20, 2013 at 12:57 AM

    From a Creative’s Point of View Hi, my name is Alana Renfro and I am a graphic and web designer for interactive and advertising agencies. The 2003 edition of The Art of Client Service was the first one that I read when I first joined the agency world… and I loved it! Many of the ideas are common sense, but it is written in an engaging, informative and most importantly- memorable- style.Coming from the Creative side, it is helpful to understand the Accounts point-of-view, best practices and useful to implement them into your own daily practices. Many of the suggestions and rules laid out in this book are easily implemented into your life, especially if you are a one-stop shop or solopreneur!The 2008 edition I now own and it is even better! There are new chapters, an updated bibliography for you fellow avid readers, and even more practical service examples. I highly recommend this book- get the 2008 edition, study it, implement it and become known for your phenomenal understanding of clients, creatives and accounts… and laugh a little bit, too.

  2. S. MAZUR
    February 20, 2013 at 1:12 AM

    Atttention A.E.s: Do everyone a favor and pick up this book. I’m a creative and I heard about this book from an article in Communication Arts. I got plenty of powerful knowledge from it, and from my experience, many of you will, too.It provides advice and lessons that can better the creative development process, help stave client defections, and basically make life, our jobs and our clients’ jobs easier.It’s earned a place on my shelf alongside my annuals and creative books. I hope you’ll please keep it handy, too.

  3. Matthew Sens
    February 20, 2013 at 1:36 AM

    Finally! This book should be on every client service person’s shelf and should be a mandatory read when entering the business and then yearly thereafter as a refresher.We use the book with all of our agency folks (not just the AEs). With a deeper understanding for client relationship management, The Art of Client Service has facilitated better communication and collaboration agency-wide, helping to focus us on “why”, not just “what.”More so, the broader value of this book is it serves as a blueprint to help client service managers begin to establish a mindset of true, long-term account management, not just the effective project manager. So needed!

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