Retailing Management

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

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3 comments for “Retailing Management

  1. Rose Holbrook
    November 16, 2013 at 6:53 PM

    I jsut needed it for my class. The actual text is okay, seems remedial but useful if you are new to this industry. Overall it did the trick.

  2. Anonymous
    November 16, 2013 at 7:19 PM

    Up to date and well put together, with relevant professional’s tales. This is a nice professional’s reference style read, this ‘older’ copy is not far off the next edition and is way cheaper to purchase.

  3. Anonymous
    November 16, 2013 at 7:37 PM

    I use this book for my retailing class, and it’s very interesting, and has a lot of useful information for people studying marketing. If your interested in marketing, and or retailing this book is for you, even if it’s not required.

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