Retailing, 7th Edition

The new Seventh Edition of RETAILING combines the text’s signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today’s fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly captures the excitement of the high-energy retail trade, with special emphasis on the impact of the Internet and continuing changes in the global economy. Authors Dunne, Lusch, and Carver draw on their expertise as seasoned instructors and retail authorities, including abundant, real-world examples and case studies to help students understand the intricacies of retail management. Endorsed by the National Retailing Federation, RETAILING features a conversational writing style and a vibrant, full-color format with strong student appeal, as well as a streamlined structure of just 14 chapters that can easily be covered in one term. The text also includes a built-in study guide with review questions, writing and speaking exercises, cases covering diverse retail operations, a computer spreadsheet case, and other activities to give students hands-on experience applying key concepts and developing the creativity and analytical skills required for a successful career in the retail industry. In addition, challenging “Planning Your Own Retail Business” exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions. Without oversimplifying or skimping on content, this engaging, student-friendly text clearly conveys how fun, exciting, challenging, and rewarding a career in retailing can be.

Kindle textbooks are functionally equivalent to the print textbook. In some cases, individual items such as ancillary images or multimedia have been removed for digital delivery due to rights restrictions.

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3 comments for “Retailing, 7th Edition

  1. Peter Brain
    January 30, 2013 at 5:58 PM

    Very Basic, OK as a very introductory outline Ok as an introductory retail book, if you are looking for very basic, high level information. Definitely lacking if you are looking to get into some of the more ‘current state of the art’ trends and details.

  2. Nancy Barnett
    January 31, 2013 at 12:17 AM

    what i needed Book was cheaper than at the campus bookstore and arrived in a couple of days. Very pleased with the results. And the previous owner had highlighted all the pertinent information, so that saves ME time!

  3. Anonymous
    January 31, 2013 at 12:42 AM

    this item was shipped pretty quickly, packaged appropriately, and in the condition described. i was satisfied.

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