Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company

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2 comments for “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

  1. Matthew J. O. Keefe "Matt O."
    January 7, 2014 at 7:07 AM

    Painful I imagine he was paid by Facebook, because he was just so overly enthusiastic about it. The book is short but still needed to fill up space so it says the same thing in different ways over and over. Also really annoyed with how he villified traditional marketing. I’m not saying there’s nothing to learn from this book but please, look for other options to learn this stuff.

  2. by Lisa Jo Barr
    January 7, 2014 at 7:22 AM

    The Future Social Media Marketing Textbook This book is likeable. It’s a two-thumbs up easy read, chock full of important social media marketing strategies that have a down-to-earth quality full of integrity.”Listen carefully, be transparent, be responsive, be authentic, tell great stories–the qualities that would make you the hotshot at the party–they’ll make your organization a likable one on social networks.” –Dave KerpenThe author is right on the mark.What else about this clever book, you might ask?1. It shines new light on how to use social media right–stay true to yourself which is great advice for a better world.2. It’s target readers are widespread–from those with their feet wet in social media to neophytes.3. For those new to the scene or those wanting a review–there’s fun content in the back of the book– 25 pages of thorough explanations, simple ways the different social media platforms can enhance and expand communication with potential and established customers.4.A chapter on tapping and using your listening skills full blast which you’ll need if you want to enter the world of social media; it can make or break.5 Approaching marketing projects at times like a child–with a sense of wonder, curiosity and super-creative out-of-the-box strategies.6. Dave teaches sophisticated social media tools and approaches in an easy-to-understand and respectful way.7. The book is written in a very refreshing and positive light.Highly recommended. I can see LIKEABLE MEDIA become THE social media marketing textbook. Good for students too. This book to all those who want to hone their social media skills through learning the mechanics of online tools and the new-world marketing strategies that will drive your business to new heights.

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