Retailing, 7th Edition

The new Seventh Edition of RETAILING combines the text’s signature in-depth coverage of fundamental retailing principles with cutting-edge updates on the latest trends and practices in today’s fast-paced retail market. Packed with real-world examples and behind-the-scenes insights, the text vividly…

Internet Marketing for Insurance Agents: Advertising Your Insurance Agency Online Using a Website, Google, Facebook, YouTube, Angie’s List, LinkedIn, Search Engine Optimization (SEO), and More!

Internet Marketing for Insurance Agents will show you how to profit from the revolution in local internet marketing that is happening right now. This book doesn’t hide behind platitudes and boilerplate marketing truisms. It gets down in the trenches with…